We are frequently approached with the question, “Which Estonian e-commerce stores are built on the Shopify platform?” The global popularity of the Shopify commerce platform continues to grow due to its versatile features, high level of security, and continuous updates, shaping e-commerce trends both domestically and internationally. More and more Estonian merchants and renowned brands are opting for the Shopify platform to ensure competitiveness in a rapidly changing and constantly evolving digital environment.
In this post, we look at the successful Shopify e-commerce stores operating in Estonia in 2024 that stand out for their exceptional design, quality, and presentation of products or services. This includes debunking the common myth that the platform is only suitable for merchants with a limited product range. These examples inspire you to create your own Shopify e-commerce store or refine an existing one. If you need assistance with Shopify, we are here to help! Our experience and successful collaborations with some of the mentioned e-commerce stores in this post enable us to offer customized solutions tailored to your needs and professional guidance to ensure maximum efficiency and success for your e-commerce store.
Brain-games.ee
Brain-Games.ee is Estonia’s largest e-commerce platform specializing in board games and a publisher of board games. Their broad product range offers something for everyone – whether it’s a fun evening activity with the family or seeking a new challenge for oneself. They have cleverly utilized the blog post feature on their website, providing customers with exciting gift ideas suitable for every taste and age group.
The descriptions for the most popular board games aren’t just plain text; they’re beautifully designed visual product pages. Each page is designed to showcase the unique features of the board game through image galleries, eye-catching graphic design, and engaging descriptions. This allows customers to understand the essence of the game better and envision how playing it would look within their own family or circle of friends. The captivating design adds depth to the shopping experience and helps customers make informed choices.
The product categories and filters have been thoughtfully designed with the customer’s needs in mind. When faced with an overwhelming selection in the physical store, and details like game duration and number of players are hard to find on packaging alone, the integrated search filter comes to the rescue. This allows customers to display only those products in the e-store that meet their specific requirements, making the shopping experience more enjoyable and straightforward.
Iconfit.ee
Iconfit is an Estonian brand that produces a wide range of high-quality health foods and supplements. Their products are highly valued among sports enthusiasts and are known for their quality and effectiveness.
Iconfit has collaborated with several well-known Estonians, which is noticeable in the carousel banner on the homepage of their e-store. The endorsement and inclusion of familiar faces in both the advertising banners and product descriptions significantly enhance the credibility with potential customers and affirm the brand’s quality.
The online store's design reflects the product packaging and logo design, expressing the brand's recognizable visuals and identity. The color scheme, including gray, white, and red buttons, embodies the brand's energetic nature, creating an inviting atmosphere for customers.
An interesting highlight on the front page is the image panel featuring interactive links to products. This unique design feature functions user-friendly on both desktop and mobile devices, offering a visually engaging way to spotlight popular products.
Iconfit stands out with its unique two-in-one e-commerce solution, seamlessly integrating B2C (business to client) and B2B (business to business) functionalities on the Shopify platform. Through the wholesale shop, merchants can efficiently order Iconfit products at wholesale prices, streamlining the process and eliminating unnecessary steps. Iconfit’s B2B model on Shopify ensures wholesalers have 24/7 access to the ordering system, offering clear order status updates and saving valuable time.
Kaubadkoju.ee
Hundreds of exciting and useful products await discovery in the kaubadkojud.ee online store. Whether it’s something for the home, garden, a gift, or leisure activities, everyone will find something to their liking.
Kaubadkoju prioritizes offering a diverse range of products, a feature that immediately catches the eye on the front page. The use of a carousel format for product categories ensures that the store immediately grabs the attention of every visitor. This enables quick browsing and the exploration of interesting options that shoppers may not have initially planned to explore. With the carousel function, various categories are presented clearly and conveniently, enhancing the overall browsing experience.
The online store has also successfully embraced the well-known truth that simplicity is key. Gallery-like blocks that are easily browsed with a simple addictive swipe can captivate shoppers for hours. The bright and clean design of the online store makes the overall shopping experience enjoyable and visually pleasing.
Premiumwatches.ee
Premiumkellad.ee offers a wide range of well-known, high-quality brand watches and accessories. Their product selection satisfies even the most demanding tastes, offering elegant and affordable watches as well as timeless classics from luxury brands.
Their shop design is tailored to reflect the luxury and elegance of their products.The high-quality product photos with consistent design showcase precision and accuracy – qualities that customers seek in watches.
In the product attributes, there’s a small yet remarkably notable design element. Each wristwatch attribute is accompanied by a small icon. This addition of icons alongside the data in the table format makes it easier to read compared to plain text. This beautifully executed design undoubtedly adds value to the shopping experience.
Premiumkellad.ee is a large-scale online store with a product range extending into the thousands. The website operates seamlessly despite its size, ensuring smooth navigation without unintended delays or glitches. Premiumkellad.ee disproves the myth that only businesses with limited product offerings operate on the Shopify platform.
Muoclothing.com
Estonian sock brand Muo demonstrates that socks are more than mere foot warmers – their creative designs turn socks into expressive pieces of art, reflecting the wearer’s personality and style.
Muo is an excellent example of how a minimalist online store design and incredibly expressive products complement each other perfectly. Their stylish and clean online store beautifully showcases their products' unique features and vibrant colors while creating a simple and inviting shopping environment.
Muo uses Shopify’s international shipping modules in their shopping cart, allowing them to ship products worldwide. Through integrated functionalities, Muo provides customers with reliable payment solutions and delivery options, regardless of location. Muo is a prime example of how utilizing the right e-commerce platform can effortlessly expand market reach, enabling businesses from smaller countries like Estonia to reach customers globally.
Kleer.ee
Kleer is an online beauty store that offers carefully selected, high-quality brands. Their extensive selection ensures that even the most demanding customers can find the perfect beauty product to enhance their natural beauty.
Their online store confirms the saying, “The more, the merrier!” With thousands of beauty products, it showcases the seamless capacity of the Shopify platform to handle a large inventory while providing customers with a smooth and convenient shopping experience.
The store front page catches the eye with beautifully presented visual category blocks. Bold colors within a minimalist design draw the shopper’s attention and invite them to browse products across different categories.
It’s also worth mentioning Kleer’s clever loyalty program, which allows customers to earn discounts. With Shopify’s modules, they can effortlessly create appealing rewards, enhance customer loyalty, and promote repeat purchases.
Discgolf.ee
Discgolf.ee is the largest importer of disc golf discs and equipment in the Baltic States, with their products available not only in the online store but also in major sports equipment stores and their own flagship store.
When it comes to the Discgolf.ee online store, there’s a clear focus on the essentials – delivering high-quality content for both product presentation and sharing information related to the sport. Their site goes beyond the typical product catalog, offering diverse content to support the development of the sport. Competition-related information, up-to-date industry news, useful guides, and advice enhance the website’s organic traffic and credibility within the disc golf community. Thanks to well-structured and high-quality content, Discgolf.ee has greatly improved its visibility in search engines.
The online store categories are thoughtfully designed, considering the diverse skill set and needs of players. A particularly clever solution is including a beginner category in the filters, making it quick and easy for inexperienced players to find suitable options. The thorough filters also help players find the right disc based on their preferences and requirements.
Seisuk.ee
Seisuk is the go-to destination in Estonia for standing desks, and it also provides a wide range of ergonomic furniture solutions suitable for both office and home settings.
The front page of the Seisuk online store emphasizes their versatility. In addition to selling new products, they also offer the service of transforming old stationary desks into stylish standing desks.
Their online store front page is very informative, offering a detailed overview of the health benefits of standing desks and their advantages supported by scientific evidence. This is a great example of how an online store can successfully educate customers and build trust in their brand.
Additionally, the online store highlights detailed and profound customer testimonials. Positive and authentic feedback about Seisuk’s products provides potential customers with reliable information and encourages them to make a purchase.
Tapeet.ee
The Scandinavian wallpaper boutique is one of Tallinn's most prestigious wallpaper stores, having been in the same location for nearly 25 years.
They introduce themselves: “We see ourselves as wallpaper enthusiasts, and we believe that customers return to us so often because of our friendly and relaxed atmosphere and design-conscious service. We primarily represent Scandinavian brands, as well as English and French market leaders and designer brands.“
This online store also stands out with its attractive and high-quality content. The cheerful and colorful product photos on the store front page immediately evoke a positive emotion, while the integration of the company’s Instagram account visibly showcases the boutique’s everyday life.
In the collection view, numerous filters are available, greatly simplifying finding the right product. Each product features multiple high-quality images, a detailed description, and precise measurements.
It’s also noteworthy to mention the feature allowing customers to order free wallpaper samples directly from the online store. This function enables customers to conveniently examine the wallpapers at home, saving them time from having to visit the physical store.
Aegaon.com
Aegaon introduces the world to uniquely designed and detailed watches originating from Estonia. The timeless and distinctive design has also impressed our former president, Kersti Kaljulaid, who gifted Aegaon’s watch to a local governor during her visit to Japan.
At Aegaon’s online store, the first thing that captures attention is the high-quality, sharp, and large product photos. Upon zooming in, even the smallest unique details catch the eye, highlighting the watch mechanisms' masterful craftsmanship and delicate beauty.
Each product has a description that unfolds the story and meaning behind the wristwatch. The captivating and engaging yet pleasantly readable descriptions introduce the product and help customers create an emotional connection and significance with their chosen wristwatch.
Kirivoo.com
“Kirivoo” comes from the word “kirivöö,” which refers to Estonian folk costumes. These clothes, designed and produced in Estonia, are made from organic cotton and sustainable materials, reflecting the pure beauty of Estonia and the heritage of traditional garment art.
The online store's color scheme is harmonious. By using calming beige and pastel tones, it effortlessly connects its products with the ideals of timeless design and comfort.
Kirivoo is once again a prime example of international commerce. Their online store emphasizes the offer of free shipping to Europe and the United Kingdom, providing customers with the opportunity to shop regardless of location.
My.care
Oma Care is a body and home brand created and produced in Estonia. Their mission is to offer natural and safe products suitable for the entire family.
Oma Care has cleverly used wordplay in creating their online store domain name, combining their brand’s first word “Oma” with “.care,” thereby creating a memorable and distinctive web address.
In addition to purchasing body and home products, Estonian customers can also find salon services under the navigation menu named “Ilutuba” (Beauty Room). Oma Care uses its online store's Salon Life booking system for easy appointment scheduling. This user-friendly interface allows customers to easily select their desired procedure and book a convenient appointment with just a few clicks.
Ecofurniture.ee
Ecofurniture is a brand that has been selling oak and pine furniture in Estonia for over two decades. They prioritize eco-friendly practices and offer products certified with the FSC label in their collection.
Ecofurniture on a perfect example of what kind of online store you can create using the free Debute theme on Shopify. All the essential features within the Debute theme eliminate the need for additional development, making it an ideal choice for businesses starting their own online store.
A simple yet modern-designed online store like this provides customers a pleasant and effortless shopping experience. With fewer navigation steps, customers save time searching for products and are encouraged to complete their purchases.
Nopripood.ee
Nopri Farm, located in southern Estonia, is a family-run dairy business that produces high-quality dairy products.
Nopri’s creative social media marketing has caught the eye of locals in Estonia, but their equally vibrant online store deserves just as much recognition.
The delightfully witty and entertaining product descriptions bring a smile to even the most serious shoppers’ faces. The humorous and positive tone helps to make the products more memorable and gives a strong edge over competitors.
Additionally, the online store features a Meta Messenger interface. Quick and convenient communication through the chat window is more personalized than sending emails or searching for a separate contact form. The conversation is conveniently saved in the customer’s messenger and is always accessible.
