Casperlux

Casperlux came to us with the idea of ​​creating an online store where customers could order unique hometown t-shirts and hoodies. We discussed and thought long and hard about how to create the easiest possible shopping journey.

In the end, we decided on a ready-made Shopify app that allows the customer to type in the name of their hometown in the product view and at the same time immediately shows the final result in an illustrative way.

The goal of the e-store was also to offer products to tourists, so English was chosen as the main language, and we added Estonian with the help of the Translation Lab app.

Watch the video to see how the customer chooses the right size for the sweater and adds the name of their hometown. The video also shows that the selected size and added name are saved to the product during the purchase process and can later be seen in the order.

In addition, we set up payment methods in the Casperlux online store and delivery methods to parcel machines with the parcely app. We brought the online store into compliance with GDPR rules and changed the user interface design according to expectations. Of course, we also made basic SEO settings and added general automated notifications.

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