Iconfit B2B wholesale store

Founded in Estonia in 2013, ICONFIT has grown into the leading sports, diet, and health food manufacturer in the Baltics. With a wide range of premium products, ICONFIT is available online and at over 500 retailers. In collaboration with athletes and nutritionists, ICONFIT has developed an effective range of health foods with an emphasis on quality and purity.

Shopify plus e-store

We helped Iconfit migrate their e-shop from Woocommerce to Shopify and gave it a fresh and modern look. Iconfit chose Shopify Plus because it includes additional B2B functionality necessary for their e-business and offers more affordable fees.

ICONFIT Wholesale Platform

Shopify Plus provided Iconfit with all the functionality it needed:

  • Only logged-in and verified business customers can see product prices on the wholesale platform.
  • The e-store administrator can manually add and approve new business customers.
  • A business customer may have multiple locations or addresses to which goods are ordered.
  • Each business customer location has an administrator or subscriber with separate rights.
  • A business customer can have multiple users with different rights.
  • One business user can prepare a purchase and another user must approve it
  • Each business customer or customer group can have their product price list if necessary
  • Customers can order products individually or by the box
  • Customers can place an order without immediate payment and each customer may have a different payment term
  • The online store has a minimalist design that gives wholesale customers a quick overview of all products.

Directo integration with Shopify e-store

Online store orders are automatically transferred from the Shopify platform to the Directo business software, and all further order management takes place there. Inventory data updates are also periodically transferred from Directo to the online store.

Frequently asked questions

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