Two important functionalities are needed to successfully sell goods in Estonia, Latvia, Lithuania, and our neighboring countries – payment with a bank link and delivery to parcel lockers. In over 80% of orders, the customer wants to receive the goods from a parcel locker and pays for the entire purchase at once with a bank link/payment initiation service.
Although the Shopify platform is flexible and customizable, merchants must still consider that they cannot change everything in the checkout view due to security requirements. We have thoroughly tested and analyzed different shopping journeys on the Shopify platform for six years. We will show you the optimal solution for setting up checkout today.
Optimal purchase flow demo
How can you create a similar solution in your own online store?
Shopping cart and parcel locker selection
After adding the desired products to the shopping cart, the customer moves to the shopping cart view, where they are shown the possible delivery methods. At this stage, the customer can choose a suitable service provider and specify the location of the parcel locker. This option has been added to the e-shop and configured through the Parcely delivery app. When moving to the checkout view, Parcely automatically saves the necessary parcel locker data to the order.
Parcely is a reliable and versatile Shopify app that can be found in the official Shopify app store here. A wide range of parcel pick-up points from various shipping service providers makes it easy to sell and deliver goods across Europe. In addition to several features such as printing parcel shipping labels andautomatically adding tracking codes to confirmation emails. Make sure to ask for free app installation and shipping method setup.
Estonians trust parcel lockers – 80% of parcels are ordered to parcel lockers (DPD and Emor research)
Customer data in the checkout view
When the customer moves to the checkout view, Shopify still requires the customer to enter their address, even if the parcel locker delivery method is selected. After entering the address, the customer will see the parcel locker service they selected in the shopping cart view.
Ask us about setting up the Parcely app and OPAY payment method for free!
Payment method selection
With the new Shopify one-page checkout, all steps are conveniently displayed on one page for the customer. Therefore, we recommend using a payment service provider that displays all possible banking options directly in the checkout.
OPAY is used in the demo video. a service that has three important advantages over its competitors:
In addition to the bank link, the payment initiative service has also emerged, which together account for 76% of Estonians' e-payments (E-commerce Association)
Comparison of service fees OPAY vs Maksekeskus
Displaying the location of the selected parcel locker after placing an order
Shopify allows you to display the location of a selected parcel machine in two steps. First, you can make the selected parcel machine visible on the tab that is displayed to the customer when they return to the online store from the bank. You can also add the information about the selected parcel machine to the order confirmation email sent to the customer. Setting up these features can be more complex than average, so we recommend asking Parcely support for help setting them up.
We offer a free setup service for Parcely app and OPAY payment methods.
Bonus topic: How to manage orders?
Printing a shipping label
By signing contracts with delivery service providers (Omniva, Smartpost DPD, etc.), you will receive API keys from them. You can add these keys to the Parcely delivery app and conveniently download shipping labels from all service providers in one place.
This saves you a lot of time and you don't have to log in to the self-services of different service providers. With the Parcely app, you can conveniently download multiple parcel labels at once, both as one consolidated file and as separate files.
Customer notification and package tracking code transmission
When you set an order to fulfilled status in the Parcely app, the app automatically adds a tracking code and a link to the order, where the customer can track the package's progress. When setting the status to fulfilled, Shopify sends the customer a package release notification/email. This notification notifies the customer that their order has been shipped and provides a link to track the package's progress. The following messages and emails will already be sent to the customer by the delivery service provider. For example, an SMS notifies the customer that the package has arrived at the parcel terminal.
Leave the technical worries to us – we will set up the Parcely app and OPAY payment solution for your e-store for free!
